Question

Four consumers each want to buy a refrigerator. Without a retail intermediary like Best Buy, fridge manufacturers Walton, Sub-Zero, Bosch, Kenmore, and General Electric would each have to make four contacts to reach the four consumers who are in the target market, for a total of twenty transactions. But when Best Buy acts as an intermediary between the producer and consumers, each producer needs to make only one contact, reducing the number to nine transactions. This is an example of a ______.

Answer 1

Answer: Retailer offering the contact efficiency

Explanation:

According to the given question, the given scenario is an example where the retailer offering the contact efficiency as it basically reduce the total number of the transactional attempts for providing the goods and the sevices to the customers or users.  

It basically available the products in the specific location by using the intermediary system between the supplier and the customer. The contact efficiency control all the production sales in the market.  

Therefore, Retailer offering the contact efficiency is the correct answer.