Question

Explain the differences between transactional and relationship marketing. How do these differences lead to increasing emphasis on logistical performance in supply chain management

Answer 1

Answer: The difference is;

Transactional focuses on short term. While, relationship marketing focuses on long term.

Explanation:

The difference between transactional and relationship marketing is that transactional marketing is short term and focuses solely on making a sale. Whereas, relationship marketing is long term and focuses on building relationships with customers so the can continue to come back.

This can lead to increased performance on logistics because with transactional marketing exchanges lead to profit maximizing and with relationship marketing leads to technology.