Question

If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. This is an example of which global product strategy?
A. Sell the same products in both the home country market and the host country.
B. Sell only products native to the home country.
C. Sell a product similar to that sold in the home country, but include minor adaptations.
D. Sell only products native to the various global markets.
E. Sell totally new products or services.

Answer 1

Answer:

C. Sell a product similar to that sold in the home country, but include minor adaptations.

Explanation:

Selling the regular menu along with dishes from the host country is an example of the strategy of selling a product similar to that sold in the home country, but include minor adaptations. This is an strategy that companies tend to use when going to other markets, because there are differences among them that include customs and culture, that can affect the way in which a product is perceived by people. In the food sector, these differences have a big impact as the food people eat in each country can be very different. So, when entering a new market, offering the regular menu the company has with dishes that are native to the home country can help to succeed in that specific market.