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abruzzese [7]
3 years ago
8

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent t

hat this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to Multiple Choice rebranding. co-branding. product labeling. brand licensing. brand dilution.
Business
1 answer:
kodGreya [7K]3 years ago
3 0

Answer:

brand dilution

Explanation:

Brand dilution simply refers to a successful brand becoming a weak brand due to excessive overuse.

This usually happens when:

  • a company extends a successful brand into every single product that they can come up with.
  • in order to increase volume, the company starts to add cheaper versions of the same brand that do not have the same quality.

In this case, Bic started to brand products that aren't related with its main business.

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A low home inflation rate relative to other countries would ____ the home country's current account balance, other things being
Musya8 [376]

Answer:

Increase; increase.

Explanation:

Inflation can be defined as the persistent rise in the price of goods and services in an economy.

A low home inflation rate relative to other countries would increase the home country's current account balance, other things being equal. Low growth in the home income level relative to other countries would increase the home country's current account balance, other things being equal. A country's current account balance is a statement of the value of its exports and imports of goods and services at a specific period of time.

<em>Hence, when the level of inflation is low in a particular country; their current account balance would be high. However, when the level of inflation is high it results in low growth and as such increases the home country's current account balance, other things being equal. </em>

7 0
3 years ago
Service providers often encounter rude and unreasonable consumers. Services marketing managers can reduce the delivery gap, even
viva [34]

Answer:

Option B. Providing support and incentives for their employees.

Explanation:

The reason is that if we want to deliver pizza on due time then we will add a right to benefit by $1 for the pizza delivery boy. This will help the company to achieve the target of lower complains from the rude and unreasonable consumers. So the in reality incur additional cost to satisfy these customers needs and this additional costs are mostly paid to employees to deliver the required services by the consumer. So the right option is Option B.

5 0
4 years ago
The TQM has gone through five stages in its evolution. Discuss the evolution and stages of Total Quality management process
galben [10]

The stages of the Total Quality Management are:

1. Commitment and understanding from employees:

All the employees that work in the organization are supposed to  have an understanding of the TQM policies that makes them a part of the company. They should know the goals and they should be willing to work towards the success of the business.

2. Quality improvement in culture:

The culture in the organization should be a modern one in the sense that it would encourage feedback from the employees. The employees should be listened to and their ideas should be bought.

3. Continuous Improvement:

The TQM is continuous , there has to be continuous and constant improvement in policies and procedures at the management level. Research is also very important

4. Customer requirement:

The customers always require top notch service from the business. It is very important to focus on the needs of the customers. Good customer relationship is needed for survival.

5. Effective control:

There should be evaluations of the business to check performance and also to document progress.

Read more on brainly.com/question/6614341?referrer=searchResults

4 0
3 years ago
Sales-oriented objectives are appropriate for______________.A. all Internet marketing.
Tpy6a [65]

Answer:

B) retail advertising promoting a sale or special event.

Explanation:

As a concept, sales orientation refers to simply focus on selling the largest amount of goods or services without regarding any customers' needs or wants. This was the main marketing trend during the early 20th century.

The  most common way of achieving sales oriented objectives is by carrying out sales oriented pricing objectives which means selling your products at a low price that can boost sales volume. This is exactly what most promotions and special sales events do, i.e. for a limited amount of time the price of the goods or services is reduced in order to boost sales volume.

5 0
3 years ago
During 2017, Kew Company, a service organization, had $200,000 in cash sales and $3,000,000 in credit sales. The accounts receiv
sveta [45]

Answer:

$ 3,115,000

Explanation:

Calculation for Kew Company’s cash receipts from sales in 2017

Beginning accounts receivable balance $ 400,000

Add Total credit sales $ 3,000,000

Total accounts receivable $ 3,400,000

Less: Ending accounts receivable balance $ 485,000

Cash received from receivables $ 2,915,000

Add Cash sales 200,000

Cash receipts from sales $ 3,115,000

Therefore Kew Company’s cash receipts from sales in 2017 will be $ 3,115,000

3 0
3 years ago
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