Answer:
The correct answer is: consumer privacy.
Explanation:
The protection and privacy of consumer information refers to safeguarding the right of consumers to privacy, limiting the type of information that is collected and the way in which this information is obtained, used and secured.
The increased use of electronic communication, including financial transactions, as well as the large-scale growth of databases, raises concerns about how consumer privacy can be protected, particularly personally identifiable information.
Organizations can help maintain their credibility and consumer confidence through the use of rigorous systems for obtaining, using and protecting consumer information.
