Question

Before Kraft introduced Philadelphia Single Size Cream Cheese Spreads, it test marketed them in California markets to see if the amount of the serving was acceptable and to determine the best pricing strategy to use with the new product. This was an example of _____ research.
a. experimental
b. results-oriented
c. observational
d. stimulus-response
e. ethnographic

Answer 1

Answer:

The right option is (a)

Explanation:

Experimental research is a technique that helps to analyse the initial consumer response before officially launching the project. Kraft has launched an experimental research in California market to test their product and to analyse if the serving was acceptable with the new product. Experimental research generally helps to determine the flaws and loopholes in a product.