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igomit [66]
3 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]3 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

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If the quantity supplied responds only slightly to changes in price, thenA. supply is said to be elastic.B. even a large decreas
Murrr4er [49]

Answer:

D. supply is said to be inelastic.

Explanation:

When the change in the quantity supplied of any good is less sensitive due to change in the price, then the supply is known as the inelastic and If the quantity supplied responds only slightly to changes in price, then supply is said to be inelastic.

6 0
3 years ago
A major drawback of using historical results for judging current performance is that _____. A. past results may be incorrect B.
pychu [463]

Answer:

C. inefficiences may be concealed in the past performance.

Explanation:

A major drawback of using historical results for judging current performance is that inefficiences may be concealed in the past performance.

8 0
3 years ago
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Researchers usually start their investigation by examining some of the rich variety of low-cost and readily available ________ d
Anna [14]

Answer:

B) secondary; primary

Explanation:

Secondary data is data collected from other researches. In this age, there is a lot of easily accessible data made available freely or at low cost. Examining them first not only help researchers find needed data cheaply, but also give them ideas about what they could find out from those data (serendipitous discovery).

Primary data is data collected from first-handed sources by the the researchers themselves by methods including surveys, interviews, direct observation, etc. It is costly to obtain so researchers only come to that when they can't find good secondary data for their purposes.

8 0
4 years ago
Due to the rise of large-scale production, the influx of peasants to urban areas to find work, and the development of a system o
Strike441 [17]

Answer:

Barter system

Explanation:

Barter system - it is system of exchanging the good and service with others good and service in that return. the main point to note in this is that medium of offering services and goods is ignored i.e. money.

these type of system is used in society from centuries and long time back before money was introduced.

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3 years ago
Which of the following is not an element required for bringing a negligence claim?
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