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igomit [66]
2 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]2 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

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Which of the following would be added to the balance per books on a bank reconciliation?
FrozenT [24]

Deposits in transit would be added to the balance per book on a bank reconciliation.

<h3>What is Bank reconciliation?</h3>

Bank reconciliation is the process by which cash balances available in an individual or organization accounting records are matched together the corresponding information of bank statement. The main objective of this statement is distinguish the differences between the book changes and the accounting records as appropriate.

Therefore, Deposits in transit would be added to the balance per book on a bank reconciliation.

Learn more about bank reconciliation below.

brainly.com/question/15525383

4 0
2 years ago
Which term refers to an affiliate relationship between an accounting/auditing firm and its sponsoring organization in China? a.
evablogger [386]

<u>b. Hooking up</u> is the term refers to an affiliate relationship between an accounting/auditing firm and its sponsoring organization in China.

<u>Explanation</u>:

Hooking up is the term refers the affiliate relationship between an accounting/auditing firm and its sponsoring organization.

Auditing Firm is a company which reviews the activities of an organization to identify their inefficiencies and achieve the organizational objectives. Auditing firms can help in investigating the potential theft or fraud and ensure compliance with applicable terms and policies. The reports of the organization can be maintained accurately.

The auditing firm works for their sponsored organization and helps them in achieving their goals.

4 0
3 years ago
Who lowered interest rates on government bonds in order to create a fund to pay an annual sum to the survivors of the emigres wh
REY [17]

Answer:

Charles X

Explanation:

Charles X was a king of France between 1824 and 1830 and for the greater part of his life was known as the Count of Artois. During his reign as king, Charles X, whose full name is Charles Phillipe, lowered interest bonds to create funds to pay survivors of the emigres who forfeited their lands. He also restores primogeniture(the right of succession of the throne by first borns). He also enacted the law of death or imprisonment for sacrilege in his support of the Roman Catholic Church.

Cheers.

5 0
2 years ago
Data from the financial statements of Crafty Crafts and Hobbies, Inc. are presented below (in millions): Crafty Crafts Hobbies,
earnstyle [38]

Answer:

Crafty Crafts:

Return on Assets Ratio = Net Income/Average Assets x 100

= $1,040/46,350 x 100

= 2.2%

Explanation:

a) Data

                                       Crafty Crafts          Hobbies, Inc.

Total liabilities, 2016            $31,957               $25,461

Total liabilities, 2015              36,104                 30,046

Total assets, 2016                 46,186                 32,872

Total assets, 2015                 46,514                 35,208

Net sales, 2016                    161,466                  81,702

Net income, 2016                    1,040                    1,766

b) Average Assets:

Crafty Crafts = (2016 + 2015 assets)/2 = ($46,186 + 46,514)/2 = $46,350

c) The Return on Assets Ratio: This financial performance ratio shows how much of the earnings is generated from the assets of the company in a particular period.  It shows the efficiency of management to generate profit from the assets.  Usually, the average assets value is used to even the variations over the period.

5 0
3 years ago
All of Gaylord Corporation's sales are on account. Thirty-five percent of the sales on account are collected in the month of sal
solmaris [256]

Answer: $51,000

Explanation:

Thirty-five percent of the sales on account are collected in the month of sale, 45% in the month following sale, and the remainder are collected in the second month following sale.

In March therefore, the cashflow will consist of;

35% of March sales

45% of February sales

20% of January sales

= (35% * 40,000) + (45% * 60,000) + (20% * 50,000)

= 14,000 + 27,000 + 10,000

= $51,000

7 0
2 years ago
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