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igomit [66]
3 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]3 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

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Life insurance companies tend to invest in long-term assets such as loans to manufacturing firms to build factories or to real e
andriy [413]

Answer:

The answers are:

  1. automobile insurers
  2. life insurance companies
  3. a life insurance policy
  4. longer
  5. longer-term

Explanation:

When a company may need money in a short notice (like auto insurers), they will need to make liquid investments. That means that they can turn their investments into cash very rapidly. Since T-bills are traded all the time, they are very liquid investments, although they aren't very lucrative investments.

On the other hand, companies that know that they will not be needing a lot money promptly (life insurance), can afford to invest in projects with a longer life span that can be more profitable also. Usually liquid investments have smaller rates of return, while long term investments have higher rates of return.

4 0
3 years ago
Identical products is a characteristic of a(n) ______ .
Sophie [7]
Identical products is a characteristic of a A. perfect competition.
Here are all of the characteristics of perfect competition:
1. a large number of small firms
2. identical products
3. freedom and resource mobility
4. knowledge of prices and technology 
4 0
3 years ago
A product whose EOQ is 40 units experiences a decrease in ordering cost from $90 per order to $10 per order. The revised EOQ is:
ruslelena [56]

Answer: three times as large

Explanation:

Economic order quantity will be calculated as follows:

EOQ = ✓(2DS/H)

D = Demand in units

Here S = Ordering cost = $10

H = Holding cost

Since S = $10

Therefore, EOQ will be:

= ✓(2DS/H)

= ✓(2 × 10 × D/ H)

= ✓(20D/H)

Since we're to increase the order cost from $10 per order to $90 per order, then EOQ will be:

Since S = $90

Therefore, EOQ will be:

= ✓(2DS/H)

= ✓(2 × 90 × D/ H)

= ✓(180D/H)

3✓20DH

The revised EOQ will then be 3 times as large.

4 0
3 years ago
When managers disregard ethical concerns, the likely result is:?
sergeinik [125]
The most likely result is that there would be a general mistrust because they are disregarding what you need.
5 0
4 years ago
More than 99% of all U.S. firms are classified as small businesses, and they employ about half of private workers. A small busin
V125BC [204]

Answer:

A

Explanation:

5 0
3 years ago
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