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igomit [66]
3 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]3 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

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Katy, a manager, is evaluating her team members by rating them from best to worst. This rating is based on their overall perform
grin007 [14]

Answer:

a.The simple ranking method.

Explanation:

From The given scenario is based on the simple Ranking method which is the simplest method of Appraisal under which every employee is compared with the others and ranked from best to worst.

4 0
3 years ago
A twenty-acre park was created to give residents a place to hike, bike, and enjoy other recreational activities. Kathy was hired
TiliK225 [7]

Answer:

b

Explanation:

8 0
2 years ago
Read 2 more answers
Refer to the scenario below to answer the following question(s). Giant Beanstalks is a company based in Maryland that processes
creativ13 [48]

Answer:

Exclusive distribution

Explanation:

Exclusive distribution is defined as an agreement between a producer and retailer that gives the exclusive right to a retailer to distribute the products of a supplier within a given geographical location. Only one distributor is used by the supplier within a given area.

In the secanrio given Giant Beanstalk a company that processes and cans vegetables, recieves raw materials from over 80 companies. It only gives distribution rights to Greenleaf a grocery chain with 38 stores in the country.

5 0
4 years ago
You have been asked to help King Company make the necessary journal entry to record the purchase of office furniture for a $170
Marina CMI [18]

Answer:

Debit Office Furniture account    $710

Credit Cash account                    $170

Credit Accounts payable             $710

Being entries to recognize office furniture partly paid for.

Explanation:

When items are purchased using cash, the corresponding credits in such transactions are recorded in the cash account. Where the item is purchased on account (or credit), the credit is posted to accounts payable.

Total worth of the office furniture = $170 + $540 = $710

The total debit for this will be recorded in the office furniture account.

Hence to recognize the transaction,

Debit Office Furniture account    $710

Credit Cash account                    $170

Credit Accounts payable             $710

Being entries to recognize office furniture partly paid for.

3 0
3 years ago
Concord Corporation owned 16000 shares of Ivanhoe Corporation. These shares were purchased in 2017 for $130000. On November 15,
mafiozo [28]

Answer:

  • Gain = $271,310
  • Net reduction in retained earnings = $‭105,690‬

Explanation:

Gain = (Ivanhoe market price - Purchase price) * Number of shares issued as property dividend

Purchase price = 130,000 / 16,000

= $8.13

Number of shares issued as property dividend = 130,000 shares of Concord / 10

= 13,000 Ivanhoe shares

Gain = (29 - 8.13) * 13,000

= $‭271,310‬

Net reduction in retained earnings:

= Dividends payable - Gain

= (13,000 * 29) - ‭271,310‬

= $‭105,690‬

4 0
3 years ago
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