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igomit [66]
3 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]3 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

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Enterprise risk management is a valuable approach that can better align security functions with the business mission while offer
Kamila [148]

It is true that Enterprise risk management is a valuable approach that can better align security functions with the business mission while offering opportunities to lower costs.

<h3>What is Risk Management?</h3>

In order to limit, monitor, and control the likelihood or impact of unfortunate events or to maximize the realization of possibilities, risk management entails the identification, appraisal, and prioritization of risks (defined by ISO 31000 as the influence of uncertainty on objectives).

Instability in global markets, threats from project failures (at any stage of design, development, production, or maintenance of life cycles), legal liabilities, credit risk, accidents, natural causes and disasters, deliberate attack from an adversary, or events with uncertain or unpredictable root causes are just a few examples of the many different types of risks that can arise.

To know more about Risk Management, visit: brainly.com/question/4680937

#SPJ4

4 0
1 year ago
Campus Stop, Inc., is a student co-op. Campus Stop uses a perpetual inventory system.
Zanzabum

Answer:

Campus Stop, Inc.

Partial Income Statement

Sales revenue                              $323,300

Sales returns                                    ($1,730)

Sales discounts and allowances <u>  ($2,270)</u>

Net sales                                       $319,300

Cost of goods sold                      <u>($172,870)</u>

Gross profit                                   $146,430

Gross profit margin = $146,430 / $319,300 = 45.86%

8 0
2 years ago
. A building owner charges net rent of $20 in the first year, $21 in the second year, and $22 in the third year, but is providin
Anit [1.1K]

Answer: $17.28

Explanation:

6 month free concession in first year drops rent to:

= 20 / 2

= $10

Effective rent = [Present value of Year 1 rent + Present value of Year 2 rent + Present value of Year 3 rent ] / [ 1 - (1 / (1 + rate)^ number of years) / rate]

= [(10 / (1 + 10%) ) + (21 / (1 + 10%)²) + (22 / (1 + 10%)³)] * [1 - (1 / (1 + 10%)³/ 10%)]

= (9.09 + 17.355 + 16.5289) / 2.48685

= $17.28

8 0
2 years ago
You are working on the toll plaza construction phase of the Grand Harbor Tunnel project. You notice that the concrete being pour
Radda [10]

Answer:

Discuss the concerns you have with the supervisor in charge.

Explanation:

It is wrong under the ethics code to ignore a clear sign that an intervention is required be it in business decision making or in this case, construction. It is your obligation to report any abnormality noticed to the supervisor in charge.

4 0
3 years ago
Question 1 (1 point)<br> Which of these is not expected when international trade occurs?
Triss [41]

Answer:

This is incomplete, I need the options to be able to answer this question

7 0
2 years ago
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