1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
igomit [66]
3 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]3 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

You might be interested in
Lakeisha is a management assistant at the Fourth Bank and Trust Company of Pasadena. Wilson is a senior vice president of the ba
Mamont248 [21]

Answer:

d. Restate that under no circumstances shall Lakeisha adopt retaliatory conduct against Wilson in the future if their relationship ends in a bad manner

Explanation:

In such a situation, Wilson decides to send Lakeisha a letter that:

Restate that under no circumstances shall Lakeisha adopt retaliatory conduct against Wilson in the future if their relationship ends in a bad manner even though the romantic attraction between Lakeisha and Wilson was very strong and they have become lovers in which Wilson is concerned that the bank and he could be accused of sexual harassment which is why The director of human resources recommends that Wilson and Lakeisha sign a "lovecontract." Despite such arrangements was not a perfect solution to liability.

4 0
3 years ago
Why is silk smooth ? A long thin fibers B genetic engineering C being harvested in the wild D being made by worms
Marysya12 [62]
A i think. Im not sure though.

3 0
3 years ago
Read 2 more answers
In profit centers a. ​Managers' decisions can affect other divisions b. ​Managers typically do not have the information to run t
qaws [65]

Answer:

c

Explanation:

i think that it is hard to see how a manager works

8 0
3 years ago
"Ginny sells bottled water from a small stand by the beach. On the last day of summer vacation, many people are on the beach, an
konstantin123 [22]

Answer:

Explanation:

Once out of Ginny sight, Alex faces a dilemma: Work very hard (put in all effort) or shirk (put in little effort). If he works hard, he'll sell enough water to generate $90 in earnings (not including his personal cost). If he shirks, he'll only generate $50 in earnings. After the end of the work, he'll split his earnings with Ginny and also get half of what she earns at her stand. In terms of Eric's total utility, it is worse for him to work hard. Close A If Alex works hard, Alex and Sunita together earn $270 ($180 + $90), of which Eric keeps $120. However, he loses $20 worth of utility by working hard. Therefore his net earnings is $100. If he shirks, Eric and Ginny together earn $270 ($200+ $70), of which Eric will keeps $120, while his personal cost is zero. Therefore Alex, individually, is better off when he shirks. A more better way of finding the solution to the problem is to note that from Eric's view, the amount of money he gets from Ginny's sales from the stand does not rely on his own sales.

3 0
3 years ago
A bank must maintain an average daily balance at the Fed of $600. In the first 2 days of the maintenance period, they maintain a
Norma-Jean [14]

Answer:

Balance with Fed on last day to be $ 800

Explanation:

Computation of balance on last day of maintenance period

Balance maintained   $ 450 for 2 days                                 $   900

                                    $ 700 for 3 days                                 $ 2,100

                                    $  650 for 2 days                                $ 1,300                                    

                                    $ 450 for 3 days                                 $ 1,350

                                    $ 650 for 3 days                                 <u>$ 1.950</u>

Average of balances maintained

                                                    13 days                                $ 7,600

Average balance maintenance required for 13 + last day)

$ 600 * (13 + 1) 14 days                                                            $ 8,400

so the balance with the Fed on the last day has to be

$ 8,400 - $ 7,600                                                                 $ 800                                

4 0
3 years ago
Other questions:
  • Which of the following items below would be covered by a standard renters insurance policy?
    11·1 answer
  • Vending machines are most often used to sell:
    15·1 answer
  • Peavey enterprises purchased a depreciable asset for $28,500 on april 1, year 1. the asset will be depreciated using the straigh
    8·1 answer
  • Can someone please help me
    5·1 answer
  • Which type of visual aid would you use to show changes over time?
    6·1 answer
  • Jamila conducts a job analysis focused on collecting very detailed information about the knowledge, skills, abilities, and other
    10·1 answer
  • When the price of a product is increased 10 percent, the quantity demanded decreases 15 percent. The price-elasticity of demand
    11·1 answer
  • Felton Co. sells major household appliance service contracts for cash. The service contracts are for a 1-year, 2-year, or 3-year
    11·1 answer
  • Terra Corp. is incorporated in Florida with its principal office in Destin. Phyllis is the president of Terra Corp. and owns 51%
    8·1 answer
  • Why the feedback form is so important for the trainer and the training itself?​
    7·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!