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igomit [66]
3 years ago
12

The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num

ber of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Business
1 answer:
ycow [4]3 years ago
3 0

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

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Oduvanchick [21]

The price elasticity of the loan taken by the entrepreneur comes out to be 10.

<h3>What is the price elasticity of demand?</h3>

The price elasticity of demand is an indicator used to determine the sensitivity of demanded quantity with respect to its corresponding price.

Given values:

Change in quantity demanded: 50%

Change in price: 5%

Computation of price elasticity of demand:

\rm\ Price \rm\ elasticity \rm\ of \rm\ business \rm\ loan=\frac{\rm\ Change \rm\ in \rm\ quantity \rm\ demanded}{\rm\ Change \rm\ in \rm\ price} \\\rm\ Price \rm\ elasticity \rm\ of \rm\ business \rm\ loan=\frac{50\%}{5\%} \\\rm\ Price \rm\ elasticity \rm\ of \rm\ business \rm\ loan=10

Therefore, when the change in quantity demanded is 50% with the change in the price is 5%, then the price elasticity of a business loan is equal to 10.

Learn more about the price elasticity in the related link:

brainly.com/question/10610673

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