Lois and Peter want to teach Brian, their dog, to fetch the newspaper. Lois aims to encourage Brian's behavior when he brings in
the newspaper. Peter's goal is, instead, to discourage Brian's behavior when he brings in a stick. Lois will most likely use ____, and Peter will most likely use ____.
Reinforcers are the consequences which are applied to make the behavior of an organism stronger when the behavior is preceded by a specific antecedent stimulus.
Here, Lois will do something that reinforces Brian's behavior i.e., will encourage his behavior.
Punishment is the opposite of reinforcement i.e., an action that discourages the action of an organism.
So, Peter will do something to punish Brian so he does not bring sticks anymore.
The two biggest drawbacks or disadvantages of unrelated diversification are: Demanding managerial requirements and limited competitive advantage potential.
