Answer:
The correct answer is option B.
Explanation:
The total revenue and profits of the industry as the price level increases with increase in the demand.
When there is an increase in the demand for the output of an industry, that industry will increase the production to match the increase in the demand. The increase in production will cause output level to increase.
In order to produce more output the industry will require more inputs, so the demand for inputs will increase.
An increase in the demand for inputs will be accompanied by increase in their prices.
There will not be any decline in the price of inputs.
In this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
<h3>
What is a co-branding strategy?</h3>
- Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership.
- Co-branding (or "cobranding"), often known as a brand partnership, refers to a variety of branding alliances that typically involve the brands of at least two businesses.
<h3>What is a one-brand-name strategy?</h3>
- When employing a single-brand approach, a business targets only one particular market segment with each of its brands.
- Each brand has its own distinct "personality," is handled separately, and is distinctly differentiated from the rest of the company's brands.
<h3>
What is a transactional marketing strategy?</h3>
- A business technique known as "point of sale" transactions is called transactional marketing.
- Instead of focusing on forging a relationship with the customer, individual sales are being optimized for efficiency and volume.
Therefore, in this scenario, Yater's Inc. has decided to use (B) one-brand-name strategy.
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Answer:
D.
Explanation:
The factors that infuence a consumer's decision of buying product are multiple. It can be internal, external, economic, cultural, etc.
These factors include psychological factor, social factor, cultural factor, situational factor, etc.
Many times it's psychological factors such as moods. If a person is in bad or good mood, it will affect his behavior to buy a product. Culture or social life also influences consumer's buying habit. Some buy under peer pressure or to have status in society.
Therefore, option D is correct.
Answer:
A) primary research
Explanation:
Primary research is defined as a methodology used by researchers to collect data directly, rather than depending on data collected from previously done research. Technically, they “own” the data.
Primary research is solely carried out to address a certain problem, which requires in-depth analysis.
Companies that specialize in interviewing, observing, recording and analysing the behaviour of those who purchase good and service are called primary research suppliers.
