Mobile advertising is an internet marketing platform directed towards a certain target market using their mobile phones and tablets. The approach is centered on connecting with clients via email, SMS, MMS, social media, and mobile applications.
Mobile advertising is a multi-channel, digital marketing strategy that uses websites, emails, SMS and MMS, social media, apps, and other mobile devices to connect with a target audience. 
Promotions provided by SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or by using a media to scan QR codes are all examples of mobile advertising.
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Answer:
Substitution
Explanation:
Principle of subsitution states that no consumer should buy a product for a high price of he can get an alternative (duplicate) that is of a cheaper price.
Substitutes are alternatives that provide similar satisfaction to the customer. 
When the price of one product goes up the customer has a choice of going for an alternative.
For example honey and sugar are substitutes. When the price of one goes down people will go for the cheaper alternative. This acts as a price control mechanism.
 
        
             
        
        
        
Answer:
 <em><u>Marketing</u></em><em><u> </u></em><em><u>research</u></em><em> </em><em>is marketing research to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.</em>
<em>What </em><em>is </em><em>marketing</em><em> </em><em>research</em><em>?</em><em> </em>
<em>Marketing research is the process of designing, gathering analyzing and reporting information that may be used to solve a specific marketing </em><em>problem.</em>
 
        
             
        
        
        
Answer:
Planning management function
Explanation:
Planning is a management procedure which aims to identify objectives for the long term future of an organization and to determine the tasks and resources required in achieving these objectives. Managers should create a business plan or a marketing plan for achieving objectives.
 
        
             
        
        
        
Complete Question: 
A. According to census data, the percentage of Southville's population that lives in rural areas has gradually been shrinking.
B. The standards for obtaining a mortgage loan in Southville have been more stringent compared to many other countries.
C. Prior to the crisis, the prices of existing homes also increased in proportion to the prices of new homes in Southville.
D. A large proportion of home buyers in Southville were individuals who already owned one or more houses.
E. The inflation-adjusted real wage in the construction industry increased by 10 percent prior to the crisis.
Answer and Explanation:
Options A and D would weaken Bob's argument. The reason why option A would weaken Bob's argument would be because Bob said that the population is increasing whereas the according to the census data, the population has gradually been shrinking.
The reason for option D is that the individuals who already owned houses were buying new houses. So what was the need for them to buy additional new houses?