Answer:
Marketing Mix
Explanation:
Marketing mix is a combination of various components which are controlled by an organization or firm aimed at influencing a consumer's desire in purchasing their products. It is centered upon the historical 4Ps of marketing which are
1. Place
2. Promotion
3. Product, and
4. Price.
It is the method or technique used in taking or rather introducing or new product or service to the market. It is a group of tools used by businesses and marketers in selling their products and services to the buyers and final consumers.
In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a Survey marketing research method.
The systematic collection, recording, and analysis of qualitative and quantitative data about problems related to the marketing of goods and services is known as marketing research. The objective is to determine and evaluate how shifting aspects of the marketing mix affect consumer behavior.
Although there are numerous ways to conduct market research, the majority of companies employ one or more of the following five fundamental techniques: surveys, focus groups, in-person interviews, observation, and field tests. Which strategies you use for your organization will depend on the kind of data you require and how much money you are willing to pay.
Learn more about surveys at brainly.com/question/14610641
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Answer:
18 %
Explanation:
Annual rate of return on this investment = annual profit / average investment x 100
where,
annual profit = $108000
average investment = (initial cost + salvage value) ÷ 2
= ($900000 + $300000) ÷ 2
= $600,000
therefore,
annual rate of return on this investment = $108000 / $600,000 x 100
= 18 %
3.5 inches because the normal business card is 3.5 in × 2 in
