What is the central message from the 2004 Bush campaign ad? Why is it so effective?

1 answer:

7 0

One of the most effective and consistent strategies of the 2004 George W. Bush campaign was the description of John Kerry as a "flip-flopper" who had changed his views for political gain. This line of attack put Kerry in stark contrast to Bush, a man who, his campaign insisted, held firm to his beliefs. This video of John Kerry windsurfing on Nantucket was particularly damaging as it provided a perfect visual metaphor for that plot and also played on the notion that Kerry is an East Coast elitist.

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What is the central message from the 2004 Bush campaign ad? Why is it so effective?​

What is the central message from the 2004 Bush campaign ad? Why is it so effective?