Saudi Arabia, Iran, Iraq, Kuwait
I think its a. Sao Paulo and New York..
For number 1 you can put customer satisfaction and it would help because satisfying your customers need will help your business grow more and have more frequent and loyal customers
I would try to give him a brief background about the issue. Let him imagine a scenario where he is affected by the issue. I would give out facts (logos) about the current issue. Next, I would share my personal views (pathos) about the issue and finally, tell him of my reputation and stand (ethos).