Answer:
b) mission statement
Explanation:
A mission statement is a formal description that captures all what a company is set out to do in achieving their vision. It is a brief summary of a company’s philosophy, goals and objectives.
A mission statement is what gives a clear direction to a business, as the purpose of a business is well clarified. A mission statement which answers the basic question of “Why does your business exist” helps in increasing employee engagement as well as ensuring the vision of the company is actualized.
The statement of Dell as highlighted in the question above is part of Dell’s mission statement, as it tells why the business exist.
Answer: Purpose is something that influences goal. And objective is the specific action which one try to achieve as a short term plan.
Explanation:
A positive incentive for consumers is a coupon clipped from a newspaper.
Hope This Helps!!
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