Question

When Jeremy begins his speech, the audience doesn't know him and has no basis for assuming he is competent. During his speech, however, Jeremy gains the trust and respect of listeners because he has good research and clear organization. The increase in Jeremy's credibility during the speech is due to which of the following?
A) Derived credibility
B) Initial credibility
C) Terminal credibility
D) Authority-based credibility
E) Assumed credibility

Answer 1

The increase in Jeremy's credibility during the speech is due to derived credibility

Answer: Option A

Explanation:

Derived credibility is created by the speaker during the course of the speech. The content of the speech, the manner in which the speech is delivered and the quality and professionalism depicted when delivering a speech all help a speaker to gain credibility known as derived credibility.

When a speaker derives credibility during his or her speech, the audience listens to the speaker with attention and like the speaker and what is being said. Derived credibility enables a speaker to gain the attention of audience for longer duration.