1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
xenn [34]
2 years ago
5

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a

customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?A. Reducing buyer power with a loyalty program.B. Increasing buyer power with a loyalty program.C. Decreasing supplier power with a differentiated product.D. Creating a substitute product.
Computers and Technology
2 answers:
mart [117]2 years ago
7 0

Answer:

A. Reducing buyer power with a loyalty program.

Explanation:

A customer loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.

Loyalty programs reduce buyer power. Loyalty programs reward customers based on the amount of business they do with a particular organisation. Information Technology allows companies to track the activities and accounts of millions of customers, thereby reducing buying power. That is, customers who receive "perks" from loyalty programs are less likely to do business with competitors.

iris [78.8K]2 years ago
6 0

Answer:

A. Reducing buyer power with a loyalty program

Explanation:

The idea behind buyer power is that buyers can affect the competitive environment for the seller and influence the sellers level of profit. A strong buyer power will pressure sellers to lower price, improve quality and generally offer better services. Buyer power is high when they have any choices and low when they don't have many choices.

One of the ways in which sellers reduces buyer power is through loyalty programs. Loyalty programs are marketing strategies designed in such a way that merchants encourages buyers to continue shopping with them or use product and services associated with them.

What Callie Crystal is doing with her buy 100th cup and recieve a pound of cup of coffee of their choice is her way of reducing buyer power through loyalty programs.

Another method of reducing buyer power is by switching cost.

You might be interested in
A robot worker and a human worker are both vulnerable to
Lady bird [3.3K]

Answer:

fire

Explanation:

4 0
3 years ago
How do I persuade my parents to allow me to have social media? I will be 15 in a week or so, so I am old enough. I'm pulling my
Flauer [41]

Answer:

my explanation is above my comment :)

Explanation:

6 0
3 years ago
2) List three (3) negative impact of Technology on society
Nataly [62]

Answer:

1. social media and mobile devices may lead to psychological.

2. They may contribute to more serious health conditions such as depression.

3. The overuse of technology may have a more significant impact on developing children and teenagers.

Explanation:

may this help you have a good day

5 0
3 years ago
Anyone who play online game drop your name​
aleksley [76]

Answer:

kevinj720

Explanation:

4 0
3 years ago
With the cold winter months fast approaching, Lungi wants to improve the overall effectiveness of
oksano4ka [1.4K]

Answer:

please can you make this question make sence so i can at least try to help by answering this question for you

5 0
2 years ago
Other questions:
  • Mark for review (Will be highlighted on the review page) 11. A feature in Excel that allows you to graphically display in a sing
    10·1 answer
  • When an interrogator speaks highly about how a crime was committed, hoping to get the suspect to brag about his or her involveme
    7·2 answers
  • What inspired john logie baird to create the television?
    11·1 answer
  • Design the logic for a program that allows a user to enter 20 numbers, then displays each number and its difference from the num
    13·1 answer
  • : Show that the propositions (p ∨ q) ∧ (¬p ∨ r) and (p ∧ r) ⊕ (¬p ∧ q) are logically equivalent.
    6·1 answer
  • What are the names of the four major varnas in the caste system?​
    9·2 answers
  • Write a program that prompts the user to enter the area of the flat cardboard. The program then outputs the length and width of
    15·1 answer
  • New trends, tools, and languages emerge in the field of web technology every day. Discuss the advantages of these trends, tools,
    15·1 answer
  • Does anyone know what i did wrong?
    13·1 answer
  • Define two benefits to members of the community of replacing the printed copy with an online version.
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!