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-Dominant- [34]
3 years ago
14

How to make a promotional mix for a company

Business
1 answer:
kondor19780726 [428]3 years ago
3 0
Establishing the promotional mix that's right for your company involves seven steps:
Determine Your Target Market. ...

Determine Your Objectives. ...

Design Your Message. ...

Select Your Promotional Channels. ...

Determine Your Budget. ...

Determine Your Promotional Mix. ...

Measure the Results of the implemented program and Adjust as needed.
You might be interested in
Critical Thinking Questions Mauricio, a project manager at a reputed firm, has been assigned to handle a new project that the fi
patriot [66]

Answer:

These are the options for the question:

a. Gantter

b. Apptivo

c. Microsoft Project

d. Smartsheet

And this is the correct answer:

a. Gantter

Explanation:

Gantter is online, cloud-based, and very complete, it would be the best option for Mauricio. Smartsheet is also cloud-based but is a bit more simple, and it is not as well-reviewed.

Apptivo and Microsoft Project are not cloud-based, instead, they have to be downloaded, thus, would not meet the first requirement that Maurio is looking for.

7 0
3 years ago
Hampton Corporation has a beta of 1.3 and a marginal tax rate of 34%. The expected return on the market is 11% and the risk-free
vekshin1

Answer: 13.1%

Explanation:

Using the Capital Asset Pricing Model, the expected return is;

Expected Return = Risk Free rate + beta(expected return - risk free rate)

= 4% + 1.3( 11% - 4%)

= 4% + 9.1%

Expected Return = 13.1%

7 0
3 years ago
Company A has a beta of 0.70, while Company B's beta is 1.45. The required return on the stock market is 11.00%, and the risk-fr
stira [4]

Answer:

company B's cost of equity is 14.0375% - 8.975% = 5.0625% higher than company A's cost of equity

Explanation:

cost of equity = risk free rate + (beta x market premium)

risk free rate = 4.25%

market premium = market return - risk free rate = 11% - 4.25% = 6.75%

Company A's cost of equity = 4.25% + (0.7 x 6.75%) = 8.975%

Company B's cost of equity = 4.25% x (1.45 x 6.75%) = 14.0375%

this means that company B's cost of equity is 14.0375% - 8.975% = 5.0625% higher than company A's cost of equity.

8 0
3 years ago
10 percent decrease in consumer incomes leads to a 20 percent decrease in the quantity demanded of good D. Instructions: Round y
Katyanochek1 [597]

Answer:

Income elasticity = 2

Normal good

Explanation:

Below is the given values:

Percentage decrease in consumers income = 10%

Percentage decrease in quantity demanded = 20%

Use the below formula to find the income elasticity:

Income elasticity = % change in quantity demanded / % in income

Income elasticity = -20/-10

Income elasticity = 2

Since the elasticity is 2 that means good is normal good.

4 0
3 years ago
Which of the following items are normally classified as current liabilities for a company that has a one-year operating cycle? (
sukhopar [10]

Answer:

The correct answer are D, E and F

Explanation:

Current liabilities are the short-term obligations of the company or the business which are due within the period of one year or within a operating cycle. An operating cycle states the cash conversion cycle, which is the time taken by the company to purchase the inventory and then convert the inventory into cash through sales.

The items which can be classified as Current Liabilities are portion of the long term note which is due in 1 month, wages payable due in 7 days and  portion of the long term note which is due in 10 months.

7 0
3 years ago
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