Question

In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are bound to tradition. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They are called _______.

Answer 1

Answer:

laggards

Explanation:

The minority group (about 16 percent) of a community in the propagation of invention ideology, that is the last party to attempt or adopting a new item. This consists mainly of the disabled, and the lower socioeconomic class.

Laggards utilize neighbors and friends as sources of information, hate improvement and only take on new ideas when required to do so.Advertising laggards represent a group of customers who reject change and might not be ready to adopt a new item until there is no more conventional options available.