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Pani-rosa [81]
2 years ago
6

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships

among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.1. percentage-of-sales2. competitive-parity3. bottom-up4. objective-task5. push-pull
Business
1 answer:
AfilCa [17]2 years ago
8 0

Answer:

1. percentage-of-sales

Explanation:

Assigning a cost which can be traced as a percentage of the sales budget would make it easier for the management to focus their endeavors, but creates the understanding that promotion is the cause of sales, rather than sales being a result of the promotion, among other things.

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The yield on a one-year bond is currently 3% and the expected yield on one-year bonds for the next two years is 5% and 4%. If th
sveticcg [70]

Answer:

5.75%

Explanation:

The computation of the  yield on a bond with three years to maturity is shown below:

Given that

Yield on a one-year bond is 3%

The expected yield on one-year bonds for the next two years is 5% and 4%

And, the liquidity premium is 1.75%

So, the yield on a bond with three years to maturity is

= (3% + 5% + 4%) ÷ 3 years + 1.75%

= 4% + 1.75%

= 5.75%

4 0
3 years ago
Patrice and Patrick are twins. They sit down to discuss their college plans with their parents. If both choose an in-state schoo
Brut [27]

Answer: C or D

Explanation:

4 0
3 years ago
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What are examples of business, management, and administration careers?
Genrish500 [490]
<h2>Answer</h2>
  • Sales Manager
  • General Manager
  • Head of Administration
<h3>Explanation</h3>

Mentioned are some of the careers that fall in the stated categories. Business would include any career related with the field of finance, marketing, supply chain, distribution and so on. Management is more connected with positions where resources has to be managed and administration is one of the types of management.

3 0
3 years ago
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Aarp expects agents offering aarp-branded products to demonstrate five key behaviors when interacting with customers. Aarp wants
Andre45 [30]

Answer: Effortless and inspiring

Explanation:

3 0
2 years ago
Recently, Pfizer and Allergan – the makers of Viagra and Botox, respectively – initiated a $160 billion merger. Pharmaceutical c
Lilit [14]

Answer:

Lerner index for Botox = 0.9

Explanation:

The Lerner index measures market power in an industry. The formula for calculating the Lerner index is: L = (P - MC) / P

Lerner index for Botox = ($15 - $1.50) / $15 = 0.9

0.9 in the Lerner index means that a company has a very large market power. Under this situation, this is quite logical since Allergen has a monopoly on Botox, at least until the patent expires.

The Lerner index varies between 0 and 1, with 0 being a situation of perfect competition and 1 a monopolistic situation.

3 0
2 years ago
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