Question

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.1. percentage-of-sales2. competitive-parity3. bottom-up4. objective-task5. push-pull

Answer 1

Answer:

1. percentage-of-sales

Explanation:

Assigning a cost which can be traced as a percentage of the sales budget would make it easier for the management to focus their endeavors, but creates the understanding that promotion is the cause of sales, rather than sales being a result of the promotion, among other things.