Question

Porter’s competitive strategies of cost leadership and differentiation focus on ____ markets, while the cost-focus and focused-differentiation strategies focus on ____ markets. Multiple Choice narrow; wide diverse; narrow growth; specific wide; narrow specific; broad

Answer 1

Answer:

broad, narrow  ; narrow growth, specific wide

Explanation:

• The porter's generic strategies define the company pursues competitive advantage across a chosen market, either by a lower cost or by differencing itself with a high cost.

• The three generic leadership are the focus, cost leadership, and differentiation. The focus is for a specific segment only and the overall low-cost leadership is for a lower or narrow and differentiation has a wide.