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sweet [91]
3 years ago
7

What is a business in sporta ad entertsnmnt marletongood

Business
1 answer:
Alekssandra [29.7K]3 years ago
3 0

Answer:

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes.

These strategies follow the traditional four "P"'s of general marketing: Product, Price, Promotion and Place. Another four "P"’s are added to sports marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sports marketing mix."

Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations.

Sports marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL, as well as sport teams like Real Madrid and the New York Yankees. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third category is the promotion of sports to the public in order to increase participation.

In the first case, the promotion is directly related to sports. In the second case, the products can but do not have to be directly related to sports. When the promotion is about sports in general, the use of this kind of strategy is called “Marketing of Sports.” When the promotion is not about the sports but sports events, athletes, teams or leagues are used to promote different products, the marketing strategy is denominated “Marketing through sports."When the promotion is about increasing participation among the public, it is called "Grassroots Sports Marketing."To promote the products or services, the companies and associations use different channels such as sponsorships of teams or athletes, television or radio advertisement during the different broadcast sports events and celebrations, and/or advertisement on sporting venues.

“Street marketing of sports” considers sports marketing through billboards on the street and also through urban elements (street lighters and sidewalks, etc.) to help promote and gain publicity during major worldwide sporting events such as the Football World Cup, the Olympic Games, or the Super Bowl.this = Business

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Net book value = cost of the equipment - depreciation expense recognized until 12/31/2015

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Since the 4.34 NPV of Alt A is greater than the 2.35 NPV of Alt B, it therefore implies that Alt A should be selected.

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Note: The data in the question are merged together. They are therefore sorted before answering the question as follows:

                                                          Alt A              Alt B

First Cost                                           200                 100

Uniform annual benefit                       32                   27

End of useful life salvage value         20                    0

Useful life, in years                              10                     5

The explanation to the answer is now given as follows:

a. Calculation of NPV of Alt A

First Cost = 200

PV of uniform annual benefit = P * ((1 - (1 / (1 + r))^n) / r) ……………………. (2)

Where;

P = uniform annual benefit = 32

r = MACC = 10%, or 0.10

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Note: The formula for calculating the present value of ordinary annuity is being used here to calculate the Present Value (PV) of uniform annual benefit.

Substitute the values into equation (1) to have:

PV of uniform annual benefit = 32 * ((1 - (1 / (1 + 0.10))^10) / 0.10) = 32 * 6.14456710570468 = 196.63

PV of Salvage value = FV / (1 + r)^n ..................... (2)

Where;

FV = End of useful life salvage value = 20

r = MACC = 10%, or 0.10

n = number of useful years = 10

Note: The normal formula for calculating the present value (PV) is being used here to calculate the PV of Salvage value

Substitute the values into equation (2) to have:

PV of Salvage value = 20 / (1 + 0.10)^10 = 20 / 2.5937424601 = 7.71

Net present value (NPV) of Alt .A = PV of uniform annual benefit + PV of Salvage value - First cost = 196.63 + 7.71 - 200 = 4.34

b. Calculation of NPV of Alt B

First Cost = 100

PV of uniform annual benefit = P * ((1 - (1 / (1 + r))^n) / r) ……………………. (3)

Where;

P = uniform annual benefit = 27

r = MACC = 10%, or 0.10

n = number of useful years = 5

Note: The formula for calculating the present value of ordinary annuity is also being used here to calculate the Present Value (PV) of uniform annual benefit.

Substitute the values into equation (3) to have:

PV of uniform annual benefit = 27 * ((1 - (1 / (1 + 0.10))^5) / 0.10) = 27 * 3.79078676940845 = 102.35

NPV of Alt B = PV of uniform annual benefit - First cost = 102.35 – 100 = 2.35

c. Decision

Since the 4.34 NPV of Alt A is greater than the 2.35 NPV of Alt B, it therefore implies that Alt A should be selected.

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