Question

briefly discuss the problems facing book publishers in the internet age. Then examine the ways in which undertaking a SWOT analysis could help publishers adapt to changing market conditions

Answer 1

On this age, people are willing to read online rather than going to a library and buying a book. It is way easier and cheaper; thus book publishers should be aware of the importance of both physical and online sales. Also, copyright might be easier when you book in online; they should check the regulations for protecting their work.

Making a SWOT analysis would help to have an specific context con the situation, the good on the tendencies and the aspects that need to be taken cared of.

Strengths:

With online selling on books people would have easier access to the books they want, a cheaper way of reading and instant access to the promotion of new books.

Weaknesses:

Not experienced book publishers, will need time an money to adapt their industry to this new tendency.

Opportunities:

By marketing, they can get to the specific audience who would get interested on reading a book. Little video for introducing the story would be a new resource for making people read.

Threats:

Not having a correct manage of the publishing, may cause online users to copy the publications and getting the credit, as well as online transactions may not be as secure as physical ones.

Answer 2

One of the major problems that the publishers are facing in the current internet age is that people, especially students, no longer opted to open hard copies or even soft copies of book. We are more inclined to finding easier solutions in the internet. 

Understanding the internal strengths and weakness of the publishing business will allow the company to accordingly adopt to the given situation.