A company’s website has seen 50% more traffic since its new product was positioned. There is also social media traffic buzz abou

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4 years ago

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A company’s website has seen 50% more traffic since its new product was positioned. There is also social media traffic buzz abou

t the product. The marketing team is thrilled with the numbers of site visits and buzz. After speaking with the customer service team, they discovered most of the web traffic is to get the customer service number to complain about the new product’s small size. Most of the buzz is also negative about the size too. Knowing this more specific customer feedback will allow the marketing team to do which of the following to make their messaging more effective?

Business

1 answer:

skelet666 [1.2K] · Answer 1 · 2021-12-31T12:39:28+03:00

The correct answer is A) Reevaluate the positioning campaign to see where there is misalignment between message and product.

A company’s website has seen 50% more traffic since its new product was positioned. There is also social media traffic buzz about the product. The marketing team is thrilled with the number of site visits and buzz. After speaking with the customer service team, they discovered most of the web traffic is to get the customer service number to complain about the new product’s small size. Most of the buzz is also negative about the size too. Knowing this more specific customer feedback will allow the marketing team to do the following to make their messaging more effective: "Reevaluate the positioning campaign to see where there is misalignment between message and product.

That is why it is very important to maintain permanent communication channels between departments. So information can be transmitted swiftly to take immediate decisions.

Once they knew the reason for the amount of traffic to the website, the Marketing department should focus on communicating other and better attributes of the product, as well as the company's answer and resolution of the customers' complains.

The other options of the question were B) ignore the customers complains and present the website traffic numbers to management. C) tell the customer service team to deal with the customers and that there is no need to change the marketing.