Question

Capricorn Creative Inc., a U.S.-based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In the language of business strategy, Capricorn Creative has typically benefited from ________.A. a first-mover advantage.
B. forward integration.
C. unrelated differentiation.
D. lateral diversification.
E. technology transfer.

Answer 1

Answer:

The correct answer is option A ,first mover advantage.

Explanation:

First mover advantage is form of leading strategy where a firm is the first to identify the opportunities hidden in a particular industry or geography,thereby unlocking the potentials in order to improve its financial performance business-wide.

This is a form of diversification, as putting one's eggs in one basket is not a sustainable way to grow the business in the long-term.

Even though there are risks involved in been a first mover, the benefits sometimes outweigh the risks.