Question

Moreno Motors Inc. identifies that bikers are usually the first users of their newly launched products. The firm sends consultants to biker rallies to discover how bikers who use Moreno motorcycles modify them to extend their usage, as well as the desired benefits. Recent visits revealed that bikers were seeking items, such as bolt-on chrome products, horsepower performance enhancers, and improved braking systems in Moreno motorcycles. In this example, Moreno Motors Inc. is studying which of the following groups of customers?
a) lead users.
b) mainstream customers.
c) laggards.
d) captive customers.
e) spinners.

Answer 1

Answer:

a) lead users.

Explanation:

Lead users are very skilled and experienced users in certain products and this users know extensively about the product application and how this products can be modified to satisfy their needs.

Lead users find solutions to problems through the use of innovation thereby improving or changing parts of the products thereby they are significant evaluating products.