Question

If a product is to be properly commercialized, there must be integration between __________ and __________. a. marketing; after-sales support b. marketing; materials management c. finance; marketing d. research and development (R&D); materials management e. research and development (R&D); marketing

Answer 1

Answer:

Option D Research & development and marketing.

Explanation:

Because research and development helps the company transform the product and bring easeness for the company to manufacture and compete in the market due to its features. The company also requires marketing strategy that best suits the introduction of products to its users which means it is very important to market the product because new products require greater level of marketing than ordinary products.