Answer:
C. Internal search
Explanation:
The situation in which a consumer or an individual refers to his own memory or recollection for a product, where the individual selects from alternative options from his or her memory is known as Internal search. In this scenario, given his personal experience with personal computers and consumer electronic devices, Bob is able to refer to his own memory for various brand options he feels is the best and want to purchase from.
The inability of sole proprietors to provide fringe benefits to their employees can affect the service rendered to customers. Without fringe benefits, the employer will not be able to attract quality applicants for his business. He may have to settle for less qualified staff who may not be able to provide clients with excellent service.
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