1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
saul85 [17]
4 years ago
8

Identify and list five products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Wh

y are the indicators used, and how might a firm enhance their use (i.e., strengthen their importance)
Business
1 answer:
natima [27]4 years ago
6 0

Food, Athletic shoes, higher prices, using quality standards emblem, influence of celebrities.

<u>Explanation:</u>

Customers follow their intuitions and their own way of decision-making rules to buy or purchase a product of a particular brand.

customers choose specific products based on their attributes. There are cases where customers would consider the performance of certain attributes as a benchmark for judging other attributes and make a choice.

Let us consider five products that use surrogate indicators as evaluation criteria for purchase and also why they are used by the marketers.

  • Food: In a restaurant or cafe the marketers use the smell of the food as a surrogate indicator as customers would be tempted with the smell of the food and place order to taste it. the customers would judge the taste of food which is an actual evaluation criterion on the basis of smell is a surrogate indicator.
  • Athletic shoes: The marketers claim or use lightweight characteristic as a surrogate indicator stating that this lightweight of the shoes allow the person to run faster. Although shoes tear off due to less durability business happens there.
  • Higher prices: There would be a misconception that the product quality would be good if the prices are higher. The marketer showcases the products at higher prices to enhance the business by using higher prices as a surrogate indicator.
  • Influence of celebrities: Customers tend to imitate the products and lifestyle of their favorite celebrities or inspiration. The promoters use celebrities to promote their brand products here celebrities are used as surrogate indicators.
You might be interested in
How prevalent is plagiarism on college campuses?
Tatiana [17]
Usually it isn't done much, because of the penalty of bad grades, and because frankly, the professors have seen it before, and therefore, only the boldest would consider it.
3 0
3 years ago
A resident of California sells Nevada real estate in an installment sale. In the current year he receives a return of principal
shepuryov [24]

Answer:

The taxable income is $13000

Explanation:

The sell by California resident = $10000

The taxable gains = $2000

Given interest rate = $1000

Since during the year total amount received is the return of principal, gains, and interest rate. Therefore total amount = 10000 + 2000 + 1000 = $13000

Thus, the total amount received during the years is California taxable income.

7 0
3 years ago
Your friend is having trouble saving money. How can you teach them the “pay-yourself-first principle”? Do you think this is an i
BigorU [14]
I think this is important without a doubt . You might need to use that money someday for yourself but won't have it because you spent it on a HUGE list of groceries. If you put some money aside for yourself, you will have money that your allowed to do anything with (saving, buying clothes, buying cars, etc.) You should always save some of your payment that way you always have extra money in case of any money emergenies or such. 
4 0
4 years ago
During the phase of the history of U.S. government regulation called industry deregulation, government sought to a. protect comp
Over [174]

Answer:

Option d (increase.....................transportation) seems to be the right option.

Explanation:

  • This same fourth phase throughout the past decades of U.S. regulatory requirements started throughout the late 1970s as well as focuses primarily on industrial protectionism.
  • Throughout that stage of development, the current regime has focused on increasing competitive advantage throughout sectors such as construction, utility services, transshipment as well as wealth management by deactivating an amount of regulation but rather allowing companies to diversify their business processes to developing companies.

The interpretation of that same question has been characterized throughout the explanation paragraph below.

4 0
3 years ago
The average cost of production for a bottle of water in the industry is 0.20 cents while its average price is 0.50 cents. Water
UkoKoshka [18]

Answer: A. It has a competitive advantage in the industry

Explanation:

From the question, we are informed that the average cost of production for a bottle of water in the industry is 0.20 cents while its average price is 0.50 cents and that Water Inc. manufactures the same product for 0.10 cents while its average price is 0.40 cents.

The scenario shows that Water Inc has a competitive advantage in the industry. This is seen as the bottle of water is produced at a cheaper cost wen compared to its rivals.

7 0
3 years ago
Other questions:
  • Rachel plans to set up a beautifully furnished office for her interior decorating business. She will describe it in her business
    14·2 answers
  • What is networking in business?
    9·1 answer
  • Fox, Inc. reported net income of $300,000 for the current. Changes occurred in several balance sheet accounts as follows: Equipm
    9·2 answers
  • Fees are never charged when depositing money into your checking account. True or False
    12·2 answers
  • Berning Company purchased a tractor at a cost of $180,000. The tractor has an estimated salvage value of $20,000 and an estimate
    6·1 answer
  • Struggling with this one
    13·1 answer
  • The Red Bud Co. pays a constant dividend of $2.40 a share. The company announced today that it will continue to do this for anot
    11·1 answer
  • On January 1, 2018, Race Corp. acquired 80% of the voting common stock of Gallow Inc. During the year, Race sold to Gallow for $
    6·1 answer
  • Business Question
    15·1 answer
  • Define the word buffer in entrepreneurship ( business ) form .
    10·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!