Question

Bakeries and coffee bistros that offer pumpkin-flavored items only during the autumn season target their consumers primarily through ________ segmentation. a. psychographic b. age and life-cycle c. occasion d. demographic e. income

Answer 1

Answer:

The correct option is Occasion segmentation

Explanation:

Occasion segmentation involves dividing consumers into different groups based on seasons.

Since some products are thought of been a perfect fit for certain periods of the year,it makes a business to wait for the period such that revenue can be maximized and the consumers' needs would ultimately be satisfied.

Raincoat for instance is not appropriate in all seasons,neither is air conditioner useful all year long.