A customer relationship management (CRM) system helps a company to plan, execute, and control all the activities involved in raw

Question

4 years ago

12

A customer relationship management (CRM) system helps a company to plan, execute, and control all the activities involved in raw

material sourcing and procurement, conversion of raw materials to finished products, and the warehousing and delivery of finished product to customers. True or false?

Business

1 answer:

RUDIKE [14] · Answer 1 · 2022-02-11T22:46:54+03:00

Answer:

False

Explanation:

A customer relationship management(CRM) system is a technology that a company applies to help manage its customer interactions. The system provides a platform for a business to nurture and cultivate customer relationships. CRM enables a business to organize customer information and streamline its processes.

The traditional applications of CRM systems were in sales, marketing, and customer management. Modern CRM systems have evolved to play a more critical role in almost all departments in a business.