Social media tends to capitalize businesses by making posts which attract the emotions of the viewers at someone's death. In this way their business is promoted such as increasing the likes on a post or other sources. Many businesses will post condolences message as a result of which many viewers will be attracted and will discover their business. Social media has become the new trend and every business utilizes it for prospering under conditions such as death of a person, other exciting events etc.
The primary assessment is a way of how significant an event is for a person and it inclusive weather its a threat or an opportunity and are considered to be advantageous for the person to have the required knowledge of the appraisal so as to determine its severity or threat. As the primary appraisal represents the phase of the cognitive emotions and such as the fear, joy, and grief.