Speech writing is an art and to pursue it efficiently, it is vital to prepare an impressive speech and for that most commonly used literary techniques could be repetition, anaphora and the list of three. Repetition and anaphora would help to emphasize the value points in order to convey the message loudly and comprehensibly. The list of three would help to highlight the central idea and thought to the audience. This pattern is more commonly used to have a long-lasting impression on the minds of the audience and anaphora would play the part in sticking to their minds by reiterating the key concept.
The headline gives the persuasive text the required tone that will catch the readers undivided attention because it is said that most readers read the headline but few would read what follows unless the headline is encouraging / captivating.
