Question

Planning is about planning for the long-term future; to be successful, you need to plan using goals and measurable standards.

Answer 1

Answer:

objectives            

Explanation:

In simple words, objectives refers to the goals or intended results towards which all the resources of the organisation are utilized by doing several different operations and processes.

Objectives are the general and long term goals of the organisations that increases the benefits of all the related stakeholders of the organisation whether internal or external.

Planning is mainly done by the top managers so that organisation can achieve its objectives effectively as achievement of objectives makes possible smooth running in present as well as proper growth in future.