Question

You are working with Starbucks to increase consumer landings on the company’s web pages, which promote and sell Starbucks’ at-home coffee-brewing systems. One way to increase such landings is to work for better organic search engine results through search engine optimization (SEO). Which of the following tactics should you follow in your SEO program for Starbucks?
A. Include fewer keywords on Starbucks’ website so that the remaining keywords garner more attention from the search engines
B. Decrease the use of meta tags, thus improving the search to hit ratios through organic searches
C. Be sure that content on Starbucks’ landing pages discusses the company’s in-store drinks and promotions
D. You should use all of the tactics listed.
E. Build the site’s authority by determining ways to garner more mentions on other, nonaffiliated websites

Answer 1

Answer:

The correct answer is the option B: decrease the use of meta tags, thus improving the search to hit ratios through organic searches.

Explanation:

To begin with, if what the company is looking for is to increase the consumer landings on the web page and doing it by working with search engine optimization strategies, more specifically the ones that provides an organic search from the customers then the most accurate option would be to decrease the use of meta tags who make the web page sometimes more difficult to be found due to the fact that they narrow the search then by doing thare is an increase in the search through organic searches.