Question

Which type of consumer choice process involves the use of general attitudes, summary impressions, intuitions, or heuristics, as well as no attribute-by-attribute comparisons being made at the time of choice?

Answer 1

Answer: Attitude-base choice

Explanation: Attitude-Based Choice is simply a customer choice process that involves the use of general attitudes and impression and no attribute comparison at the time of purchase.

A typical example; I wanted to buy a laptop, visiting the stores I saw lots of brands, I remembered that my uncle had brand A which works really well and it's quite portable, my friend had brand B which also works well but isn't portable and my sister had brand C which was bad.

Brand A and brand B was presented to me at almost the same price and I decided to buy brand A; this is a good illustration attitude-base choice.