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Rus_ich [418]
3 years ago
7

The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at their ball gam

es. The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team. The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail. What are such informal research discussions called?
Social Studies
1 answer:
Schach [20]3 years ago
4 0

The answer is: focus group

Focus groups will consist of  small group of people from a certain demographic that is targeted by the marketing team as their sales destination.

Marketing group will collect the focus group in order to know the public's general/unbiased opinion about their products. After collecting the information from the focus group, they will propose some changes to the management team in order to make their products become more appealing.

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A mall intercept interview is also known as mall intercept surveys. It is a method of research in which people or customers visiting the mall are being approached for an interview to be conductor or for a survey to be carried out. Those who responds are most times rewarded for their participation. A mall intercept interview helps to gather data from different population, it also provides both Qualitative and quantitative data

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d. cognitive dissonance.  

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In the question above, the given statement signifies the use of cognitive dissonance.

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