The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at their ball gam
es. The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team. The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail. What are such informal research discussions called?
Focus groups will consist of small group of people from a certain demographic that is targeted by the marketing team as their sales destination.
Marketing group will collect the focus group in order to know the public's general/unbiased opinion about their products. After collecting the information from the focus group, they will propose some changes to the management team in order to make their products become more appealing.
