Answer:
using both industry attractiveness and business strength measurements in allocating resources and investment capital to a corporation's different businesses.
Explanation:
A nine-cell matrix can be defined as a strategic framework that provides a systematic approach used multi-business corporations to set priority on their investments among the different business units. Thus, it offers strategic implications of an investment by evaluating business portfolios, which are mainly based on business strength and market attractiveness.
Furthermore, the nine-cell industry attractiveness competitive strength matrix is a strategic framework adopted by individuals or managers in order to assist them in deciding which businesses should have low, average, and high priorities in deploying corporate resources.
Hence, the nine-cell attractiveness-strength matrix provides clear, strong logic for using both industry (market) attractiveness and business strength measurements in allocating corporate resources and investment capital to the different businesses owned by a corporation.
One of the most important lessons that the Starbuck's leadership lab provides to its store managers is developing the a sense of corporate pride and responsibility, along with the element of understanding the importance of a positive customer interface and assisting the manager's in developing that positive atmosphere in the context of their stores.
Answer:
b. blue ocean strategy
Explanation:
Instead of competing against rival companies in the mass-produced games market (red ocean), Adam is carving out his own market by offering the consumer a higher end product that, although is still composed of games, consists a in whole new segment with much less competition, if any (blue ocean).
Therefore, the correct answer is b. blue ocean strategy
Answer:
Option E
Explanation:
In simple words, the given case illustrates the cost analysis method for choosing target market segments. Under such criterion of selection, the subject company identifies various costs that it must bear in order to operate in some potential segment and after identifying those cost, such company evaluates if there will be any profit left for them in the market.
This method is complex, time consuming and needs experts advise but still is most popular nowadays as it gives most accurate results by identifying various quantitative and qualitative factors.
