Answer:
Average Customer Retention rate = 80%
Average Value of Sales per year per customer = $120
Average customer acquisition cost = Customer acquisition oriented market expenses per month/
number of new customers acquired per month
Average customer retention cost = $75
CLV =[1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)
![= [1/(1-0.8)] x 120-(40+75)](https://tex.z-dn.net/?f=%3D%20%5B1%2F%281-0.8%29%5D%20x%20120-%2840%2B75%29)
=$485
A) Average customer retention rate =90%
B) Average value of sales per year per customer = $125
C) Average customer acquisition cost =$60
D) Average customer retention cost =$100
CLV = [1/(1- Average customer retention rate)] x (average value of sales per year per customer)-(average customer acquisition cost + average customer retention cost)
![= [1/(1-0.9)] x 125 - (60+100)](https://tex.z-dn.net/?f=%3D%20%5B1%2F%281-0.9%29%5D%20x%20125%20-%20%2860%2B100%29)
E) Customer Lifetime Value = 1090
Explanation:
Here are the spreadsheets.
The formula for discounted payback period is DPP = -ln (1 –
Id/C) / ln (1+d), wherein I is the initial investment, d is the discount rate,
and C is the cash flow. Substituting values, DPP = - ln(1-((0.12)($100)/$27)) /
ln(1+0.12). Therefore, DDP is equal to 5.19 years.
Answer:
<u>A</u>
<u>Explanation</u>:
Remember, a marketing manager has <em>limited</em> functions. The best things to include in the report is the pros, cons and cost of the noise reduction headphones.
The pros should highlight how it increases the writers customers service delivery which goes a long way to increase the marketing success of the firm.
Also, the cost as it pertains to the overall marketing cost the company should be mentioned, while also including the cons if any.
Below are the complete options:
changing beliefs about the extent to which a brand has certain attributes
encouraging the consumer to use stimulus generalization
adding new attributes to the product
encouraging the consumer to use stimulus discrimination
changing the importance of attributes
Answer:
changing the importance of attributes
Explanation:
Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.
Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.
This resulted in 61 percent of cola drinkers now thinking it is important.
This exemplifies how importance of a product's attribute can be changed
Answer:
$1.60 per direct labor hour
Explanation:
Overhead application rate = Budgeted Overheads ÷ Budgeted Activity
hence,
Overhead application rate = $364,800 ÷ $228,000
= $1.60 per direct labor hour
