The principle of open opportunity in the marketplace means that anyone who wants to put up a business is welcome to do so. However, the success of his business rests entirely on how well it is received in the market.
Guaranteeing success to everyone in the marketplace is impossible. Competition is always present. Demand and supply can be affected by factors beyond human control.
For Polaroid, the addition of the 3D pen to the U.S. market would be viewed as a <u>market development</u> strategy on product-market matrix.
<h3>What is a product-market matrix?</h3>
This refers to a business map that helps the Product Managers to map the strategic market growth of their products. This Matrix was named after Igor Ansoff, who was a a mathematician and business manager who published an essay outlining the matrix in the Harvard Business Review in 1957.
The 4 strategies of Ansoff Matrix (product-market matrix) includes:
- market penetration
- market development
- product development
- diversification.
In conclusion, the addition of the 3D pen to the U.S. market would be viewed as a market development strategy on product-market matrix.
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Answer:
c. investment expenditures
Explanation:
The reason for this is that during business cycles investors gain trust in the economy during a boom and invest a lot and during a recession they lose trust in the economy and decrease their investment by a lot, where as a lot of consumption like food, medicine, petrol etc remains mostly unaffected by changes in business cycle. Also government spending does not fluctuate a lot during the course of a business cycle because government spending is either long term like development projects.
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