Answer:
D) publicity to help create a positive image for her firm and its products
Explanation:
Lyla's marketing budget is not very large, so she must find ways to optimize her resources. One way to do this is by getting publicity which generally is free. Publicity refers to getting public attention towards your company or your company's products or services. It creates awareness about your products and it can really influence the opinions of your potential customers. Maybe Lyla can sponsor some public event or competition which is actually much cheaper than mass media advertising and can also be much more effective.
There are different types of pricing strategies: penetration pricing (entering the market with a low price), economy pricing (low marketing and low prices), premium pricing (when the price is higher than the competitors), psychological pricing (example $99, instead of $100), demand-based pricing (based on the demand of the customers).
<span>Delta airlines prices its tickets so that it is less expensive to travel between midnight and 5:00
a.m. than during the day, when there is heavy business travel. this illustrates demand-based pricing.</span>
Answer:
PV= $11,889.05
Explanation:
Giving the following information:
Future Value (FV)= $13,000
Number fo periods (n)= 3*2= 6 semesters
Interest rate (i)= 0.03/2= 0.015
<u>To calculate the initial deposit, we need to use the following formula:</u>
PV= FV/(1+i)^n
PV= 13,000 / (1.015^6)
PV= $11,889.05
Answer:
c. Emphasis on ethics
Explanation:
Sean has been tasked with developing a ethical mission statement with a view of reassuring customers on predatory lending practices.
This is a renewed emphasis on the ethics of the company and by so doing it will reassure the company is aware of the ethical practice in this regard and that they are pledging to act ethically.
Ethics is defined as the process of systemising and recommending concepts of right and wrong. It is also called moral philosophy.
Answer and Explanation:
The Journal entry is shown below:-
1. Cash Dr, $27,300
(1,300 × $21)
To Common Stock $1,300
To Paid in capital in excess of par-Common Stock $26,000
(Being issue of common stock is recorded)
2.Treasury stock Dr, $5,000
(250 × $20)
To Cash $5,000
(Being repurchase of treasury stock is recorded)
3. Cash Dr, $6,750
(250 × $27)
To Treasury stock $5,000
(250 × $20)
To Paid in capital-Treasury stock $1,750
(Being reissue of treasury stock is recorded)
