Question

Luciana is the first to offer a new product to customers in the local market and expects no competitors to emerge for at least the first year. Her market research has helped her identify a group of upscale customers who are eager to purchase this new​ product, so she decides to set a high price for it. Which pricing strategy is Luciana​ using?

Answer 1

Answer:

skimming.

Explanation:

In this context, it can be said that Luciana will use the skimming pricing strategy.

This strategy consists of setting a relatively high price for the new product or service that will be offered in the market and then gradually lowering its price.

This strategy works by charging a high initial price that will be accepted by the first customers and after the first demand is satisfied, the price will be reduced to attract the most price sensitive customers.