Question

The Super Bowl is right around the corner and Gowgem Hotels is aquiver with anticipation. They'd like to price their rooms at their three city locations, next to the stadium, near the airport, and in the suburbs, as high as possible but still achieve 100% occupancy. The approach they should take to this opportunity is________________

Answer 1

Answer:

Yield management

Explanation:

Because yield management is a management method of analyzing the ways we can increase our profit from the fixed amount of perishable resource. Perishable resource is the limiting factor that limits the maximum sales of the product depending upon the resources available. In this question the perishable resource is the hotel rooms reservations. The maximum reservations can be amounted to the rooms the hotel possesses.