The lower‐upper class are those who acquired money from investments or business. They are also professionals who went to the highest level of school and by perseverance and hard work are living good lives.. They clude entrepreneurs, presidents of major corporations, sports entertainment celebrities, and top-level professionals also are doctors, accountants, engineers, lawyers.
They are part of the Upper class system who have money that they can spend although they are lower than the Upper-Upper Class who were born into extreme wealth. These people live in great neighborhoods, mingle with like minds and send their children to the finest schools.
Order winners are those products that customers recognize of having the minimum requirements so they can consider to purchase them and that are better than their competitors eventually making consumers buy them. Thus, firms must keep core competencies aligned to the customers' order winners.
