Answer: Elaborating on a brand personality
Explanation: Brand personality is the attribution of a personal trait to a brand which helps the organization to mold the manner consumers feel about its commodity, service or purpose. In this case, characteristics of a human being like feminine voice-over signify the whirlpool personality through the person representing the brand along with advertising so as to be in the same position as the whirlpool brand.
Answer:
The correct answer is b. It makes a company more susceptible to competitive inroads.
Explanation:
Market segmentation is essential to know how is the public that makes up the market in which we are. There are a number of advantages and disadvantages of market segmentation that you should keep in mind, before venturing into such a study for your company.
Errors when establishing the segment
The first and main disadvantage of including market segmentation techniques is the wrong selection of a segment.
Keep in mind that if the company chooses a wrong market fraction, too small or irrelevant for the company's business, then the business will find it difficult to market its product.
Commercial Saturation Issues
Another drawback derived from this strategy is to enter a market segment in which there is strong competition and saturation. When we are about to create a company or product we must take into account the development possibilities we have in that market.
Answer:
Option (B) is correct.
Explanation:
Given that,
During a period, Department B finished and transferred to Department C = 58,000 units
In Department B during the period units started = 14,000
Brought only to a stage of being 60% completed.
The number of equivalent units produced by Department B during the period was:
= Units finished and transferred from Department B to C + (Units were started in Department B × 60%)
= 58,000 units + (14,000 units × 60%)
= 58,000 units + 8,400 units
= 66,400 units
