Question

Creating a minor league baseball franchise in a major metro market based on the fact that the minor league baseball industry is making a great deal of money (as opposed to determining whether a want or need exists for a minor league baseball team in that market) would be an example of marketing myopia?

Answer 1

Answer is "True"

Explanation:

• The term 'maketing myoia' was first communicated in an acclaimed article of a similar name composed by Theodore Levitt for the Harvard Business Review in 1960. In 'Advertising Myopia,' Levitt contended that numerous organizations inaccurately adopt a foolhardy strategy to showcasing, seeing it as just a device for selling items. Rather, he contended that organizations should take a gander at promoting from the customer's perspective. For instance, an organization that sells climbing boots ought not characterize its showcasing as far as deals of climbing boots, yet advertise itself as an organization worried about outside investigation and experience
• The fundamental concept of marketing myopia effect is that a business will endure and perform better on the off chance that it centres around fulfilling client needs instead of selling explicit items. Subsequently, this is as much about key arranging for what it's worth about marketing
• Hence, the right answer is "true"