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Firdavs [7]
3 years ago
13

Based on the chart above the opportunity cost of moving from point B to point C is approximately

Business
1 answer:
kramer3 years ago
3 0

Opportunity cost is what you have to give up in order to do something. In this case, what do you have to give up to move from Point B to Point C. So to increase in defense, you must give up non-dense. In this case, you need to look at how many units of non-defense you go down between Point B and Point C.

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A manufacturer of microwaves has discovered that female shoppers have little value for microwaves and attribute almost no extra
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Answer:

For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the individual will purchase the microwave.

  • If the number of male and female buyers is the same, then the best pricing strategy is to offer 2 different microwaves (option 3). One simple and cheap microwave for women and one with auto-defrost for men.

Strategy                     Revenue           Revenue             Total Revenue

                                  from men          from women        from strategy

1. Auto-Defrost             $82                      $82                   $164

Microwave only

at $82

2. Auto-Defrost           $148                     $0                     $148

Microwave  only

at $148

3. Simple                      $131                    $66                    $197

Microwave at $66,

Auto-Defrost

Microwave at $131

Suppose that, instead of one man and one woman, the market for this microwave consisted entirely of men. For simplicity, you can assume this means that there are two men, and no women. Under these conditions, pricing strategy <u>2. Auto-Defrost Microwave  only at $148</u> would maximize revenue for the manufacturer.

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3 years ago
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