Question

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products beforepurchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?A) business to consumer (B2C)B) business to business (B2B)C) consumer to consumer (C2C)D) consumer to business (C2B)

Answer 1

Answer:

The correct answer is A. Business to consumer (B2C).

Explanation:

B2C is the marketing strategy that guides the company's services to the end customer, which means that all decisions are based on the end consumer, who ultimately seeks to satisfy purchasing needs in terms of quality , price and promotion of the product or service offered. In this type of strategy there is a direct contact, which allows to know first-hand the perception in order to carry out all the actions in case some characteristic must be corrected.