Question

A company employing a _______ strategy would create a new product targeted to its current customers.

Answer 1

A company employing a product development strategy would create a new product targeted to its current customers.

What is New Product Development ?

You can get the people in your division to come up with ideas for new products by following the given things mainly which revolves around reinforcing the novel ideas:

• As employees have direct contact with the customers so they have the better ideas about the customers needs and wants.
• Employees are well aware of the changing trends so they should be encourage to come up with the new and novel ideas for the new products.
• Ideas can come from any where, from any level of the organization so each and every single employee should be motivated to participate in idea generation activities.

The importance of doing customer research is to have a drive for new product development. A research can be effective in pointing out consumer trends and fads, as well as opening a direct customer communication channel that feels prestigious for having its requests valued by a company. Through concrete data of potential customers and new customers, an organization has the ability to meet the actual demand of potential customers and make possible adjustments to the production process.

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