Harriet works for an advertising agency as their lead visualizer. It is her job to interpret the client’s creative brief and present it in a visual form.
What strategy should Harriet adopt for creating the visuals?
A. Use modern expressionism.
B. Keep the message clear.
C. Obscure the message to put the viewer into a reflective mode.
D. Use overt symbolism.
Answer:
B- Keep the message clear.
Explanation:
In Harriet's line of work as a lead visualizer for an advertising company, and she has to interpret the client's creative brief and present it in a visual form, the best strategy she should adopt for creating the visuals is to keep the message clear because she will want the client to know everything about the product without obscuring anything.
This is very important to do so that the stuff that is being advertised is easily understood.
