Question

A researcher examining the way Apple has used the letter "I" in its products (I-Pod, I-Phone) as a symbol to create identity among its workers and its customers is studying this practice from a _____ approach.
A. Cybernetic
B. Critical
C. Sociocultural
D. Semiotic

Answer 1

Answer:

This researcher is studying this practice from a D. semiotic approach.

Explanation:

Semiotic can be defined as the study of signs and symbols, and how they function and convey meaning. As a matter of fact, a sign is anything that conveys a meaning, and it can be communicated or interpreted through any of the five senses. In this particular case, the researcher is analyzing how this specific company transformed the letter "I" into a symbol of identity. Therefore, the researcher is studying this matter from a semiotic point of view.